Why the Essentials is the right SKU to stock

The Essentials is our best-seller and the whole line in one box: a hammock and two sisal-wrapped shelves. It's the kit most customers choose first, it's proven to move, and anyone who wants more wall just comes back for another. One SKU to stock, one price, and a built-in reason to reorder.

The numbers

Essentials Kit: MSRP $129, your cost $77, your profit $52 per unit at 40% margin. GMROI is about 4x at 6 turns a year. A defensible, patent-pending line, not a race-to-the-bottom commodity.

Why it sells off your shelf

It sells itself. It looks like design, not cat furniture, so it reaches the customers who'd never buy a cat tree. Easy to display, easy to explain in one sentence.

It won't come back. A patent-pending single-screw mount, a full tool kit, and clear instructions mean fewer failed installs and fewer returns, backed by the Favorite Place Guarantee.

You keep your margin. MAP is enforced at full MSRP and the patent-pending design can't be copied. You're not racing Amazon or the shop next door to the bottom.

How the guarantee works

Your customer returns within 30 days and you refund them at your counter. We then credit you the full wholesale cost on your next order, so you're made whole. No return shipping, you don't send anything back. A quick claim (receipt, reason, photo) is all it takes. Full terms provided when we follow up.

What's in the box

Each Essentials Kit includes 1 wall-mounted hammock, 2 sisal-wrapped shelves that double as scratchers, and a full hardware kit (stud finder, level, driver, bit, wall plugs, and clear instructions). Solid bamboo, natural finish. Holds up to 14 lbs per cat. Ships in a 21 x 10 x 4 inch box, about 11 lbs.

Dealer terms

• 40% off MSRP
• Opening order: 4 units. Reorder minimum: 3 units.
• Payment: prepaid first order, Net-30 on approved credit after
• Freight: added at cost, free on pallet orders (48+ units)
• MAP: advertised price is full MSRP
• Availability: first orders ship Q1 2027, limited allocation

What customers say

"Looks so much better and takes up less space than our old cat tree." — Verified buyer

"Our 14-year-old was able to do it all himself." — Verified buyer

"7 out of 5 stars. The ingenuity and craftsmanship is of the highest quality." — Lance

Ready to reserve?

Lock in your opening-order allocation using the form above, and we'll follow up after the show with pricing and how to place your first order. Questions? jesse@wellplayedcat.com · 970-309-0958